The LinkedIn Authority Accelerator

This 5-day live course is designed to help founders and executives build a visible, credible personal brand on LinkedIn. You’ll learn how to clarify your brand, optimise your profile, create high-impact content, and build a sustainable system for showing up consistently and confidently.

When: January 2026

Where: Live recorded over Zoom

 

What’s Included

  • 4 live training sessions

  • 1 live Q&A + implementation session

  • Action-focused worksheets & templates

  • Content frameworks you can use immediately

  • Practical assignments to build your profile and systems

  • Supportive, accountable learning environment

  • Lifetime access to session recordings

  

The course is delivered in 4 modules (+ a bonus session):

 

Session 1: Brand Clarity — Goals, Audience, Pillars

  • Understand personal branding and why it matters

  • Define your goals, value proposition, and differentiators

  • Pinpoint your target audience and their core motivations

  • Establish content pillars that align with your expertise and story

Session 2: Optimise Your LinkedIn Presence

  • Identify your digital home and how LinkedIn fits into your brand ecosystem

  • Turn your profile into a high-impact landing page

  • Optimise your headline, summary, Featured section, and media

  • Strengthen discoverability with better imagery and keywords

Session 3: Content Creation Masterclass

  • Generate strong content ideas using proven frameworks

  • Learn the funnel approach to attract and nurture your audience

  • Use copywriting and authority-building tactics to increase engagement

  • Create compelling visuals and a consistent visual identity

  • Follow a quick content-quality checklist before publishing

Session 4: Systemising & Scaling Your Content

  • Build a sustainable posting routine you can maintain long-term

  • Balance consistency with thought leadership

  • Follow a step-by-step posting and engagement playbook

  • Comment strategically, build relationships, and expand reach

  • Track analytics to measure progress and refine what’s working

Bonus Session: Live Q&A + Implementation Day

  • Get personalised support to embed what you’ve learned

  • Troubleshoot challenges, and refine your strategy

  • Plan your next 30 days with clarity and direction

  • Learn extra ways to expand your authority beyond LinkedIn

About Dupé Burgess

This course is delivered by Dr Dupé Burgess, a healthtech founder, speaker and personal branding strategist who built a thriving audience of 85,000+ LinkedIn followers in just 12 months. Drawing on first-hand experience of rapid platform growth, Dupé specialises in helping professionals, founders and executives transform their LinkedIn presence into a powerful personal brand that attracts opportunities, drives career growth, and generates leads.