Build authority and level-up your personal brand using LinkedIn.

• Session 1 — Brand Clarity: Define your brand, audience, and message so every post has purpose.
• Session 2 — Profile Optimisation: Turn your profile into a standout landing page that attracts the right people.
• Session 3 — Content Creation: Learn how to generate ideas, write with confidence, and create authority-building content.
• Session 4 — Systems & Consistency: Build a simple posting system to stay visible, track progress, and grow sustainably.
• Bonus Session — Live Q&A: Personalised support to refine your strategy and plan your next 30 days.

Session 1: Introduction + goals, audience, pillars

Get crystal clear on who you are, what you want, and the impact you wish to make. In this session, you’ll understand the true purpose of personal branding, identify your goals, and define exactly who you want to reach. You’ll also build the core pillars and stories that will anchor your whole presence on LinkedIn.

 Session 2: Optimise your LinkedIn presence

Transform your profile into a powerful digital home that instantly communicates your authority. You’ll learn why LinkedIn is the highest-leverage platform for growth and refine every part of your profile, from your headline to your imagery, so it attracts the right people and increases your visibility from day one.

Session 3: Content creation masterclass

Learn how to create compelling, high-value content without running out of ideas. You’ll master simple ideation techniques, effective writing frameworks, and formats that drive engagement. You’ll also build a clean visual identity, use AI tools to speed up your workflow, and understand how to get your posts seen by the right audience.

Session 4: Systemising and scaling your content

Build a sustainable content system that helps you show up consistently and grow more easily. You’ll create a posting rhythm you can actually maintain, learn how to engage strategically, and understand the key metrics to monitor. This module gives you a repeatable process for steady authority building without burnout.

Bonus Session: Live Q&A + Implementation Day

Bring everything together with live coaching, real-time feedback, and a clear plan for the next 30 days. You’ll refine your content strategy, troubleshoot challenges, and learn how to expand your brand beyond LinkedIn through collaborations, opportunities, and long-term visibility habits.

• Have a clear personal brand and content strategy tailored to your goals
• Have an optimised LinkedIn profile that attracts your ideal audience
• Know how to generate strong content ideas and write with confidence
• Be able to post consistently using a simple, sustainable system
• Understand how to track your progress and grow your influence
• Leave with clarity, momentum, and a 30-day plan to continue growing

I'm Dupé Burgess

As a tech founder, I knew growing my personal brand would help my startup. However, I didn't know where to start and was nervous about being visible.

I posted on LinkedIn but struggled to get traction—until I went all in and learnt how it works. After posting consistently I started seeing results.

I grew from 2k to 85k followers in just over 12 months. It's brought partnerships, business leads, paid speaking gigs and more. This course will help you do the same — helping you drive success and leads through LinkedIn.