And 5 ways to build value and escape it
Read time: 6 minutes
Have you ever given everything to a role—only to realise it could all vanish in a single restructure?
I have.
For much of my career, I gave everything to whatever role I was in. Both as a doctor and later as a strategy consultant I would routinely:
- Work very long hours
- Miss important moments with my family
- Neglect my own health and wellbeing
I told myself it was worth it because my job made me feel safe. It gave me structure and a neat title I could proudly use. My sense of worth was wrapped up in those roles.
But here’s the uncomfortable truth I learned the hard way: a role will never love you back.
Despite all the effort, and my hijacked identity, I still felt undervalued and, at times, disillusioned.
It took me years to understand that an organisation’s priority will always be its own survival—not your personal fulfilment.
Restructures, budget cuts, changes in direction—none of these decisions take into account how much of yourself you’ve invested.
The truth is: roles are temporary, but purpose lasts.
Rather than anchoring yourself to a single job, I’ve learnt it’s far better to tie yourself to a mission that will outlive any one title.
1. Craft your personal mission blueprint
Your employer has a mission statement—why shouldn’t you?
- Identify your core values
- Define the change you want to bring to the world
When you’re clear on your “why”, it becomes a compass for your decisions, rather than letting circumstances dictate them.
2. Grow capabilities, not just credentials
Job titles come and go, but skills are yours to keep. The most adaptable professionals focus on building expertise that aligns with their mission.
Last year I invested heavily in my writing and public speaking—and it’s paid off many times over.
Ask yourself: Which skills will help me grow and thrive, wherever I’m working?
3. Expand your identity beyond work
In some careers, medicine included, your job can become part of your DNA if you let it. Over time, I’ve realised we’re so much more than a job description.
I’ve deliberately shaped a life that reflects all parts of me—work, passions, and personal interests.
Depending on who you ask, I might be known as a doctor, healthtech founder, keynote speaker, mother of three, content creator… or something else entirely.
Some might find that confusing. I see it as authentic, multifaceted, and true to me.
4. Create something that’s yours
Everyone should have a body of work or an asset that exists outside their day job—even business owners.
It could be a blog, podcast, portfolio, or community—anything that builds visibility and shares your unique perspective.
Your personal brand is leverage that no restructuring can take away.
5. Build a network that aligns with your purpose
Jobs may end, but the right relationships can last a lifetime.
Surround yourself with people who share your values and ambitions. Over time, they can become collaborators, supporters, and sources of opportunity long after a job title changes.
The bottom line
Commitment matters—but your first loyalty should be to yourself. Show up, contribute, and give your best, but remember: your worth isn’t defined by a position or a company.
Jobs can disappear. Your mission stays with you.
So—what’s the bigger purpose you’re building towards right now? I’d love to hear from you.
Hope that helps!
Speak soon,
Dupé
PS: Whenever you're ready, feel free to enquire about working together: Get guidance on how to be more visible and grow your brand. Whether you need 1:1 coaching or ready-to-post content, hit reply and let’s chat!
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