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The LinkedIn mistake most smart people make
How to stop performing and start building leverage
Read time: 6 minutes
A few weeks ago, someone said to me:
“I want to post on LinkedIn… but I don’t want to look like I’m trying too hard or add to the noise.”
It’s something I hear all the time. Almost always from super smart, highly capable peop...
by Dupe Burgess —
Feb 15, 2026
The most memorable people do this differently
How to stand out naturally, without being performative
Read time: 7 minutes
A couple of months ago, I attended a leadership workshop. At the beginning we did the usual thing where you go around the room, and everyone introduced themselves.
Name, title, company, quick summary of what they do.
By t...
by Dupe Burgess —
Feb 08, 2026
Personal brand is bigger than LinkedIn
How to create visibility and trust without posting on social media
Read time: 5 minutes
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Recently, I’ve had a few messages from people saying something along the lines of:
“I ...
by Dupe Burgess —
Feb 01, 2026
Not all criticism deserves your attention
How to decide which opinions actually matter
Read time: 6 minutes
Earlier this week, I shared a post on LinkedIn that resonated with so many people.
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(Read the full post)Â
The post itself came from a moment recently where I received some criticism about a decision I’d made — and it rattled me.
...
by Dupe Burgess —
Jan 25, 2026
If I had to start again from zero, I’d do this
What I’d focus on to create leverage in today’s world
Read time: 5-6 minutes
Every now and then, I think about what I’d do if I was starting over career-wise.
No audience, reputation, or network to lean on.
Just a degree, skills, and pretty much a blank slate.
Having moved between medicine, consu...
by Dupe Burgess —
Jan 18, 2026
What will actually matter on LinkedIn in 2026
Seven shifts that will shape visibility and opportunity
Read time: 6 minutes
Final reminder: the LinkedIn Authority Accelerator starts this week, 13 January! It’s a 5-part live programme for professionals who want to build a visible, credible personal brand on LinkedIn through a clear, repeatabl...
by Dupe Burgess —
Jan 11, 2026
Why most people start the year wrong
And how to set yourself up for a different kind of 2026
Read time: 5 minutes
The LinkedIn Authority Accelerator begins 13 January — a 5-part live course for professionals who want to build a visible, credible personal brand on LinkedIn through a clear, repeatable system. If visibility is somethi...
by Dupe Burgess —
Jan 04, 2026
Don’t plan next year until you answer these questions
Five reflections to shape a better 2026
Read time: 6 minutes
Not long to go until the LinkedIn Authority Accelerator, a 5-part live delivered course in January helping professionals build a visible, credible personal brand on LinkedIn through a repeatable system. Find out more and enrol here.
I...
by Dupe Burgess —
Dec 28, 2025
What showing up consistently taught me this year
The quiet compound effect I didn’t see coming
Read time: 5 minutes
Quick reminder about my LinkedIn Authority Accelerator, a 5-part live delivered course helping professionals build a visible, credible personal brand on LinkedIn through a repeatable system. Starting January 2026 — find out more ...
by Dupe Burgess —
Dec 21, 2025
Hard work doesn’t speak for itself
Why visibility is a career skill you can’t ignore
Read time: 5 minutes
Quick reminder about the LinkedIn Authority Accelerator, a 5-part live delivered course helping professionals build a visible, credible personal brand on LinkedIn through a repeatable system. Starting January 2026 — find out ...
by Dupe Burgess —
Dec 14, 2025
Your job won’t love you back
Why you should anchor yourself to a mission, not a title
Read time: 6 minutes
I’ve worked in a few very different worlds: medicine, consulting, and tech.
Each one demanded a lot — maybe too much — from me.
Very long hours.Very high standards.Constantly stretching myself.
And, like most ambitious ...
by Dupe Burgess —
Dec 07, 2025
The one thing AI can’t replace
Why your humanity is your strongest competitive advantage
Read time: 6 minutes
A few days ago, I was reading yet another LinkedIn thread predicting how AI will reshape the next decade, especially social media.
Lot of predictions in the comments. A few debates. Some people excited, others not so m...
by Dupe Burgess —
Nov 30, 2025
Growth Tactics