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Stop trying to plan everything
The best opportunities are often unexpected
Read time: 5 minutes
Some of the biggest changes in my life weren't exactly part of the plan.
I didn't go to medical school expecting to leave medicine.
I didn't move into consulting thinking I'd eventually build a business.
And I definitely didn't star...
by Dupe Burgess —
Aug 16, 2026
Some experience has an expiry date
Why years of expertise can actually work against you
Read time: 5 minutes
You always hear people being described as having "X years of experience".
It sounds impressive, and in most cases it is. But I've started wondering whether the number of years you've done something can actually be a hindera...
by Dupe Burgess —
Aug 09, 2026
AI is rewarding a completely different skill set
And it's not the one you think
Read time: 5 minutes
For decades, the playbook for career longevity was predictable:
Become an expert > gain experience > move up the ladder > repeat.
Of course, this sequence is still relevant, but AI is changing which skills create the biggest advantage; which pro...
by Dupe Burgess —
Aug 02, 2026
The work that keeps working
Why some effort pays you back for years
Read time: 4 minutes
Not too long ago, I measured almost everything I did by hours:
- Hours spent preparing a presentation
- Hours spent in weekly meetings
- Hours spent writing proposals
- Hours spent creating content
Now I think about my work very differe...
by Dupe Burgess —
Jul 26, 2026
Most people are building the wrong assets
Four things that create opportunities over time
Read time: 5 minutes
When most people hear the word "asset", they think property, shares and savings.
And those things are important, but the last few years have shown me that some of the most valuable assets aren't the tangible ones.
They're the th...
by Dupe Burgess —
Jul 19, 2026
What AI can't tell people about you
Why your reputation matters more than your CV
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Read time...
by Dupe Burgess —
Jul 12, 2026
The people who get ahead do this differently
Why those who move first usually get further
Read time: 7 minutes
Last year, I met up with an old colleague for a drink. She told me she'd been unhappy in her job for well over a year. Her dream was to leave and start her own agency.
A few months later, we caught up again, and almost nothing had ...
by Dupe Burgess —
Jul 05, 2026
Half the year's gone. Now what?
5 questions that could change your next six months
Read time: 6 minutes
Today is my birthday, and for the past few years I've used it as a natural point in the year to stop, take a breath and review.
It's easy to spend six months racing from one thing to the next without stopping to ask whether y...
by Dupe Burgess —
Jun 28, 2026
Take your seat at the table
Why your perspective is more valuable than you think
Read time: 5 minutes
I remember the first time I walked into a leadership meeting as an associate at a top consulting firm.
Everyone in that room was ultra confident, quick thinking, and seemed so comfortable; so certain they belonged there.
I,...
by Dupe Burgess —
Jun 21, 2026
AI is creating a new kind of generalist
And they may have an advantage over specialists
Read time: 5 minutes
For most of my career, the people with the biggest advantage were the specialists. The doctors qualified in one specialty, or the strategy consultants who were known for one domain.
And of course, expertise still matters. But I ...
Jun 14, 2026
AI is making visibility more important, not less
Why expertise alone is becoming harder to spot
Read time: 5 minutes
If you create a decent prompt, input some example content, and ask AI to write a LinkedIn post, it can produce something passable in about 20 seconds.
And in my mind, that's a problem.
Because if AI can now produce content, prese...
by Dupe Burgess —
Jun 07, 2026
Why visibility is your biggest growth lever
The easiest sales happen before the sales conversation
Read time: 5 minutes
For a long time, I had a real mental block around sales.
Pushy cold calls, awkward pitches, and trying to convince people to buy things they didn't want never appealed to me. In fact, for ages I actively avoided anything ...
by Dupe Burgess —
May 31, 2026
Growth Tactics