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The people getting ahead aren’t working harder
What actually creates career leverage now
Read time: 6 minutes
Years ago, the belief was that success was directly tied to a person's willing to "work hard": longer hours, more sacrifice, more pressure, and ultimately more output.
And for me, medicine reinforced that belief. There's a strong cult...
by Dupe Burgess —
May 17, 2026
What I’d fix first if your LinkedIn feels “stuck”
3 changes that made the biggest difference for me
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by Dupe Burgess —
May 10, 2026
Why your LinkedIn still isn’t leading to anything
5 reasons your visibility isn’t translating into opportunity
Quick note: I’ve opened up a small number of LinkedIn audits for May. I’ll review your profile + content and tell you exactly what’s not working and what I’d change. Posting but not seeing results? Reply “audit” and I’ll send details.
...
by Dupe Burgess —
May 03, 2026
The skills AI won’t replace anytime soon
5 human abilities that will matter more as everything else changes
Read time: 6 minutes
My eldest kid is 9.
Last week, I was explaining to him how, when I was his age in the 90s, we only had four TV channels (here in the UK, at least).
He looked at me, completely confused, and said:
“Was one of t...
by Dupe Burgess —
Apr 26, 2026
The big advantage you’re overlooking
6 ways to figure out what makes you genuinely stand out
Read time: 6 minutes
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For a really long time, I thought I understood how success worked:
Work hard. Do well in school. Follow the rig...
by Dupe Burgess —
Apr 19, 2026
Why putting yourself out there feels harder than it should
And how to move past it without overthinking
Read time: 6 minutes
A few weeks ago, I received a message from an ex-colleague I hadn’t spoken to since I worked as a doctor many years ago. They’d come across me on LinkedIn and said they wanted to start posting their own content and expertise on the...
by Dupe Burgess —
Apr 12, 2026
How I’d use LinkedIn if I wasn’t trying to sell anything
What most people miss about the platform
Read time: 6 minutes
Most people think LinkedIn is solely for posting content, growing an audience, or selling a service to others. And of course, it's great for all of those things.
But actually, if that was all stripped away, I’d still use it. Because wh...
by Dupe Burgess —
Apr 05, 2026
What writing a newsletter for a year taught me
Lessons from showing up consistently (even when I didn’t feel like it)
Read time: 5 minutes
At the beginning of 2025, I made a simple commitment to myself:Â Write one newsletter a week.
There was no big strategy or long-term plan. Just a personal challenge to be consistent.
Some weeks it felt easy...
by Dupe Burgess —
Mar 29, 2026
The people who seem "lucky" are doing this
6 habits that create more opportunities over time
Read time: 7 minutes
A while ago, someone made a comment that I always seem to “be in the right place at the right time.”
It made me smile, because from the outside, it can look like luck. But when I think about most of my “high points”, they actu...
by Dupe Burgess —
Mar 22, 2026
The lessons that only mistakes can teach you
7 lessons I learned the hard way
Read time: 7 minutes
A few years ago, I walked out of an important meeting feeling like I’d completely messed it up.
I had spent ages preparing, but in completely the wrong way. I’d totally misread the room, I’d overcomplicated my message, and I left with that hor...
by Dupe Burgess —
Mar 15, 2026
The most valuable investment most people overlook
4 ways to invest in yourself and create long-term advantage
Read time: 4 minutes
A few years ago, I reached a point where something didn’t quite feel right.
On paper, everything looked great: I had a stable job as a doctor and was progressing along the traditional path.
But underneath that, there...
by Dupe Burgess —
Mar 08, 2026
Why your LinkedIn posts aren’t working
5 common mistakes (and how to fix them)
Read time: 5 minutes
About two years ago, I would spend hours writing a LinkedIn post. I’d edit it, tweak it, rewrite sections, then reread it about 20 times.
At that point, I was proud of it.
So I’d post it — and get about three likes.
I remember thinking ...
by Dupe Burgess —
Mar 01, 2026
Growth Tactics