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The small things that create big opportunities
Five small things that have opened big doors for me
Read time: 5 minutes
Recently I was on a coaching call with someone who asked: "Where does most of your work come from?" I started giving the obvious answers: LinkedIn. Introductions. People I've worked with before.
As we talked, I realised ther...
Oct 04, 2026
Some lessons are expensive
6 mistakes that changed how I work
Read time: 7 minutes
A few years ago, I walked out of an important meeting feeling I'd completely messed up.
I'd prepared for hours but ended up overcomplicating what I wanted to say, and came away with that horrible feeling it had gone badly.
At the time, I saw...
Sep 27, 2026
The investment that keeps paying you back
Four assets that pay you back for years
Read time: 5 minutes
A few years ago, I reached a point where things didn't feel right.Â
There was nothing obviously wrong: I was working as a doctor, had a stable career, and was following a path I'd worked really hard to get onto.
But I felt restless; I w...
Sep 20, 2026
The art of being memorable
How to stand out without trying too hard
Read time: 5 minutes
A while ago, I was at a workshop where we started by going around the room and introducing ourselves: name, title, company, summary of what we do.
Halfway through, I realised I could barely remember most of the introductions I'd heard ...
Sep 13, 2026
You don't need to post to build a personal brand
There are other ways to build visibility and trust
Read time: 6 minutes
I've had a few coaching calls recently with people who want to become more visible in their industry, and I notice the same concern coming up time and again:
"I know I should be building my personal brand... but I really don'...
by Dupe Burgess —
Sep 06, 2026
Not every opinion deserves your attention
How to decide who's worth listening to
Read time: 6 minutes
Some months ago, I received some criticism about a decision I’d made — and it rattled me.
The comment wasn't very constructive, nor was it from a place of real understanding. But it stayed with me longer than I’d like to admit.
It wasn't...
by Dupe Burgess —
Aug 30, 2026
AI has made starting ridiculously cheap
Why the gap between an idea and execution is disappearing
Read time: 5 minutes
I've started quite a few businesses over the last 15 years, and one thing that stands out is just how much effort it took to get an idea off the ground.
First was the mindset shift from idea mode to execution mode.
The...
by Dupe Burgess —
Aug 23, 2026
Stop trying to plan everything
The best opportunities are often unexpected
Read time: 5 minutes
Some of the biggest changes in my life weren't exactly part of the plan.
I didn't go to medical school expecting to leave medicine.
I didn't move into consulting thinking I'd eventually build a business.
And I definitely didn't star...
by Dupe Burgess —
Aug 16, 2026
Some experience has an expiry date
Why years of expertise can actually work against you
Read time: 5 minutes
You always hear people being described as having "X years of experience".
It sounds impressive, and in most cases it is. But I've started wondering whether the number of years you've done something can actually be a hindera...
by Dupe Burgess —
Aug 09, 2026
AI is rewarding a completely different skill set
And it's not the one you think
Read time: 5 minutes
For decades, the playbook for career longevity was predictable:
Become an expert > gain experience > move up the ladder > repeat.
Of course, this sequence is still relevant, but AI is changing which skills create the biggest advantage; which pro...
by Dupe Burgess —
Aug 02, 2026
The work that keeps working
Why some effort pays you back for years
Read time: 4 minutes
Not too long ago, I measured almost everything I did by hours:
- Hours spent preparing a presentation
- Hours spent in weekly meetings
- Hours spent writing proposals
- Hours spent creating content
Now I think about my work very differe...
by Dupe Burgess —
Jul 26, 2026
Most people are building the wrong assets
Four things that create opportunities over time
Read time: 5 minutes
When most people hear the word "asset", they think property, shares and savings.
And those things are important, but the last few years have shown me that some of the most valuable assets aren't the tangible ones.
They're the th...
by Dupe Burgess —
Jul 19, 2026
Growth Tactics