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The people who get ahead do this differently
Why those who move first usually get further
Read time: 7 minutes
Last year, I met up with an old colleague for a drink. She told me she'd been unhappy in her job for well over a year. Her dream was to leave and start her own agency.
A few months later, we caught up again, and almost nothing had ...
by Dupe Burgess —
Jul 05, 2026
Half the year's gone. Now what?
5 questions that could change your next six months
Read time: 6 minutes
Today is my birthday, and for the past few years I've used it as a natural point in the year to stop, take a breath and review.
It's easy to spend six months racing from one thing to the next without stopping to ask whether y...
by Dupe Burgess —
Jun 28, 2026
Take your seat at the table
Why your perspective is more valuable than you think
Read time: 5 minutes
I remember the first time I walked into a leadership meeting as an associate at a top consulting firm.
Everyone in that room was ultra confident, quick thinking, and seemed so comfortable; so certain they belonged there.
I,...
by Dupe Burgess —
Jun 21, 2026
AI is creating a new kind of generalist
And they may have an advantage over specialists
Read time: 5 minutes
For most of my career, the people with the biggest advantage were the specialists. The doctors qualified in one specialty, or the strategy consultants who were known for one domain.
And of course, expertise still matters. But I ...
Jun 14, 2026
AI is making visibility more important, not less
Why expertise alone is becoming harder to spot
Read time: 5 minutes
If you create a decent prompt, input some example content, and ask AI to write a LinkedIn post, it can produce something passable in about 20 seconds.
And in my mind, that's a problem.
Because if AI can now produce content, prese...
by Dupe Burgess —
Jun 07, 2026
Why visibility is your biggest growth lever
The easiest sales happen before the sales conversation
Read time: 5 minutes
For a long time, I had a real mental block around sales.
Pushy cold calls, awkward pitches, and trying to convince people to buy things they didn't want never appealed to me. In fact, for ages I actively avoided anything ...
by Dupe Burgess —
May 31, 2026
Why smart people are falling behind
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The shift most people still haven’t fully noticed
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Read tim...
by Dupe Burgess —
May 24, 2026
The people getting ahead aren’t working harder
What actually creates career leverage now
Read time: 6 minutes
Years ago, the belief was that success was directly tied to a person's willing to "work hard": longer hours, more sacrifice, more pressure, and ultimately more output.
And for me, medicine reinforced that belief. There's a strong cult...
by Dupe Burgess —
May 17, 2026
What I’d fix first if your LinkedIn feels “stuck”
3 changes that made the biggest difference for me
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by Dupe Burgess —
May 10, 2026
Why your LinkedIn still isn’t leading to anything
5 reasons your visibility isn’t translating into opportunity
Quick note: I’ve opened up a small number of LinkedIn audits for May. I’ll review your profile + content and tell you exactly what’s not working and what I’d change. Posting but not seeing results? Reply “audit” and I’ll send details.
...
by Dupe Burgess —
May 03, 2026
The skills AI won’t replace anytime soon
5 human abilities that will matter more as everything else changes
Read time: 6 minutes
My eldest kid is 9.
Last week, I was explaining to him how, when I was his age in the 90s, we only had four TV channels (here in the UK, at least).
He looked at me, completely confused, and said:
“Was one of t...
by Dupe Burgess —
Apr 26, 2026
The big advantage you’re overlooking
6 ways to figure out what makes you genuinely stand out
Read time: 6 minutes
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For a really long time, I thought I understood how success worked:
Work hard. Do well in school. Follow the rig...
by Dupe Burgess —
Apr 19, 2026
Growth Tactics