Dupé Burgess

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The real danger isn’t failing — it’s waiting

by Dupe Burgess
Nov 23, 2025
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Why speed, not perfection, wins in the end

Read time: 4 minutes

I’ve noticed something interesting in every industry I’ve worked in, from medicine to consulting to tech:

The people who make the best progress aren’t always the most qualified or prepared.

They’re usually the ones who move quickly.

They take action, try things, and adjust as they go. While the rest of us are thinking, tweaking, and procrastinating, they’re iterating and pushng forward.

Every big step in my journey has happened because I decided to follow my gut and act:

- When I left medicine, I didn’t have the perfect plan. In fact, my plans were so flimsy that I didn’t tell my parents until I had actually resigned. But I knew that waiting for certainty was just another form of delay.

- When I started posting on LinkedIn, I didn’t have a framework or strategy — I just started.

Speed and momentum matter more than preparation. The ability to make decisions and move forward quickly matters more than ever.

Here’s how to build momentum even when it feels (very!) uncomfortable.

 

Don't forget to join me on Wednesday 26th November at 5pm GMT for a free masterclass desinged for busy leaders looking to build a credible and visible brand. I’ll share practical strategies to help you step up, be seen, and create opportunity >>> Sign up here!

 

1. Reduce friction so action becomes easier

If something feels complicated or time-consuming, you’re likely to avoid it, even if it matters to you.

Removing friction is the fastest way to move. Whether it’s having a list of content ideas, a template you reuse, or a set time each week to focus, systems help you turn action into habit.

Do this: Simplify one routine that matters to you. Prepare templates, set up a workflow, or block a weekly slot. Make the first step so easy that it becomes almost automatic.

 

2. Move quickly when opportunities appear

If there’s one thing that slows progress, it’s unnecessary delay. People hesitate, overthink, the excitement fades — and the moment passes.

This week I got a message about appearing on a TV panel show. I said yes quickly before I could talk myself out of it. If you want to move faster in your career, increase your speed of response. Say yes, explore it, and refine later.

Fast action doesn’t mean being careless, it just means having courage.

Try this: Next time an opportunity appears, respond sooner than feels comfortable (and say yes to the ones that stretch you).

 
3. Back yourself to figure it out as you go

It’s easy to pause when things feel uncertain; I’ve done this myself. But what’s helped me in every chapter of my career is the belief that most things can be figured out once you start.

The people who move fastest aren’t always the most experienced; they’re the ones who act first and figure it out on the go. You don’t need all the answers, you just need to back yourself to find a way.

Do this: The next time you feel stuck, take one rough step forward: ask ChatGPT, speak to someone, look something up — whatever helps you move. Momentum comes from action, not certainty.

 

The takeaway

Momentum is underrated.

We overestimate the value of perfect timing and underestimate the power of consistent movement.

Speed doesn’t mean recklessness. It means having the willingness to start before you have all the answers.

Start small. Move quickly. Let momentum do the heavy lifting.

Speak soon,

Dupé

 

 


PS: Don't forget to join my free masterclass on Wednesdsay 26th November, designed for busy leaders who want to grow their visibility and credibility. Spaces are limited >>> Sign up here.

And, as always, if you’d like deeper support in showing up confidently and growing your personal brand, reply to this email or complete this form to explore 1:1 coaching.

And finally, if you' like to book me to speak make an inquiry here :)

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