3 changes that made the biggest difference for me
Read time: 6 minutes
Quick note: I’m running a small number of LinkedIn audits this month. I’ll review your profile + content and show you exactly what I’d fix to turn visibility into opportunity. If your LinkedIn feels stuck, reply “audit” and I’ll send details.
Recently, I was looking through my LinkedIn posts from a couple of years back. Most of them were pretty rubbish, yet my LinkedIn was growing quickly.
More recently things have felt pretty flat for most people, even if content is objectively better.
That realisation made me see that when LinkedIn feels stuck, the problem usually isn’t effort or quality. It’s that the platform has changed. The things that build traction now are different to what worked before.
If I had to simplify it down, there are three things I’d fix first.
1. I’d stop treating LinkedIn like a content platform
I think a mindset shift is really important.
I know people who approach LinkedIn as though the goal is to become a “creator” or influencer.
But honestly, for most people, the real value of LinkedIn is leverage. It’s creating enough visibility that:
- opportunities find you
- your reputation works for you in the background
- you become more professionally visible and relevant
You don't need to become a full-time creator for LinkedIn to change your career or business. The people getting the most value from LinkedIn don’t have huge audiences and wouldn’t describe themselves as creators
They’re just using the platform strategically.
That mindset shift stops you optimising for vanity metrics and starts you focusing on actual outcomes.
Do this immediately:
Before posting, don't asking: “Will this perform well?”
Instead ask: “Will this help the right people understand what I do, or what I’m good at?” That’s usually a much better filter.
2. I’d fix your profile before posting another thing
Most people obsess over content but completely neglect the thing people actually check after reading it.
If someone clicks onto your page right now:
- is it obvious what you do?
- what you’re known for?
- why someone should follow or contact you?
This is where a lot of opportunities die because even strong content won’t convert if your profile isn't clear.
Check these 3 things:
- Your headline → does it clearly explain value, not just job title?
- Your banner → does it reinforce what you’re about?
- Your About section → does it sound human and differentiated?
3. I’d stop chasing impressions and start engineering conversations
I think this is something lots of people miss; LinkedIn isn’t just about sending out information and ideas. The people getting the most value from the platform are usually doing two things:
- post
- actively build relationships alongside it
That means: commenting thoughtfully, replying to people's DMs, following up, and starting conversations.
That’s where opportunities often come from, not just posting passively. And this is especially true as organic reach becomes so much less predictable.
For the next two weeks try this:
- leave 5 thoughtful comments per day
- send 2 genuine DMs per week
- reply properly to everyone engaging with your posts
You’ll probably notice more traction from that than posting more frequently.
The takeaway
When LinkedIn feels “stuck”, the answer isn’t to create more content.
It’s to make your profile sharper and treat LinkedIn more like a relationship platform than a broadcasting tool. Because visibility alone isn’t enough anymore.
If you want a second pair of eyes on your profile or content, reply “audit” and I’ll send details.
Speak soon,
Dupé
