Why personal brand is the new currency of career growth
Read time: 5 minutes
A few years ago I lived in scrubs, treating patients at a London hospital.
Fast forward a few years, and I was a strategy consultant presenting to senior executives.
A few years later, I was pitching my own tech startup to investors.
Three very different environments — medicine, consulting, and tech — but one thing I’ve learned across all of them is this: your personal brand follows you everywhere.
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In every transition I’ve made, visibility has made the biggest difference.
When people already have a sense of who you are, how you think, and what you stand for, doors open faster.
A strong personal brand doesn’t just make you “known”, it makes you trusted.
And as we know, in today’s fickle world, trust is currency.
Here’s why leverage your brand can drive your career forward — wherever you are right now.
1. People promote who they know (not just who’s capable)
Throughout my consulting career, I worked with some exceptionally talented people — people who did great work, but when the next new project came up, they were often overlooked.
Not because they weren’t smart enough, but because no one really knew the value they brought.
The people who progressed fastest were the ones who found thoughtful, consistent ways to make themselves and their work visible.
And that visibility built credibility.
Reflection: Who currently knows the quality of your work? (And who needs to know?).
2. Visibility builds trust long before the opportunity arrives
When I transitioned from medicine into consulting, I had no traditional consulting or business background. What helped me stand out wasn’t my CV — it was my ability to communicate ideas clearly and speak confidently.
The same thing happened later when I launched my startup, Bloomful. Investors didn’t just buy into the product; they bought into me. They’d seen my writing, talks, and content — and that built trust before we’d even met.
Do this: Think about how someone new might perceive you online. What would they learn about your expertise or values in five minutes?
3. A strong brand gives you leverage during change
In my experience, career transitions are not easy. But whether you’re going for a promotion or exploring something new, visibility always helps.
Your brand gives you continuity even when your job title changes. It’s like a thread that ties your experiences together, helping people make sense of your journey.
This has definitely helped as I’ve moved through (very) different roles.
Try this: If you’re navigating a transition, what connects your past and present work? That’s your brand narrative.
4. Your brand speaks when you’re not in the room
We all want to believe our work speaks for itself — but in reality, people do. Conversations happen when you’re not there, and a strong personal brand shapes them.
I’ve had people introduce me for opportunities I never directly applied for, because they’d seen my work or content, and it sparked something. That’s the power of brand reputation: it works even when you’re not.
Reflection: What three words would you want people to use when describing you professionally? Do they reflect how you present yourself?
5. Your brand expands your options (even before you need them)
When you’re visible and respected in your space, opportunities start coming to you. Your brand becomes a magnet, attracting partnerships and roles that align with who you are.
I’ve seen this first-hand in my own career and in my clients’. Whether employed, consulting, or building something of your own, visibility multiplies your options and your agency.
Do this: Audit your digital presence. Does it reflect the level of opportunity you want next year?
The takeaway
Your personal brand isn’t a “nice to have” — it’s a career strategy.
It builds trust before you meet people, gives you leverage, and helps you move between roles more confidently.
Because the truth is, opportunities don’t just appear — they find the people who are visible enough to be found.
Speak soon,
Dupé
PS: Don't forget to join my free masterclass on Wednesdsay 26th November, designed for busy leaders who want to grow their visibility and credibility. Spaces are limited >>> Sign up here.
And, as always, if you’d like deeper support in showing up confidently and growing your personal brand, reply to this email or complete this form to explore 1:1 coaching.
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