The quiet compound effect I didn’t see coming
Read time: 5 minutes
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When I started this newsletter in January, I didn’t have a long-term plan.
I didn’t know if it would “work”, whether people would read it, or what it might lead to. What I did know was that I wanted to commit to doing one thing consistently for a year.
And this is post 51 of 52, so I made it! I’ve shown up every week since the first week of 2025. And I’ve come to believe that when you commit to something for a full year, something always happens.
You always learn something. You always change in some way.
And the biggest impact of that commitment hasn’t been external — it’s been internal.
Here’s what showing up consistently taught me.
1. Consistency builds confidence
I remember being really nervous about starting a newsletter. What I learnt quickly is that confidence didn’t come from writing the best piece; it came from writing the next one.
Each time I published, it became easier to publish the next. Not because I felt more certain, but because I trusted myself to deliver something every week.
And that’s half the battle; being consistent removed the pressure to be exceptional.
2. Momentum is created by imperfect action
Some weeks the writing flowed. Some weeks it absolutely did not.
But momentum came from continuing anyway, week by week. From showing up and keeping things moving.
Waiting for the perfect moment would have stalled everything and stopped me building any momentum at all.
3. Being visible changes how you see yourself
One unexpected outcome of showing up publicly was how it changed my self-perception.
When you write and publish something regularly, you start to see patterns in how you think, and gain clarity on what matters to you.
Visibility isn’t just about being seen by others — it’s also about seeing yourself more clearly.
4. The right people find you over time
It doesn’t happen immediately, and it’s rarely dramatic.
But slowly, over time, opportunities, conversations, and connections appeared because people gained context; they understood how I think and what I care about.
That only happens when you show up often enough to be understood.
5. Repetition sharpens your point of view
Saying similar things again and again can feel (very) boring to you, but it’s often what helps others understand you.
Through repetition, certain ideas surface more clearly. You notice what you believe most strongly. Your message becomes sharper — and that clarity is what makes your voice more recognisable.
I’ve realised how crucial it is to pay attention to the ideas you keep returning to. They’re probably more important to you than you think.
6. Consistency creates self-trust
One of the most surprising outcomes of showing up consistently is the trust it builds with yourself.
Each time you follow through — even when you’re ill, on holiday, or out of ideas — you reinforce the belief that you can rely on yourself.
And that self-trust spills into other areas of life too.
The takeaway
Consistency isn’t exciting. It’s repetitive, and easy to dismiss.
But over time, it reshapes how you think and how you act.
If there’s one thing worth committing to for the next year, it’s this: pick something meaningful, show up regularly, and let the results speak for themselves.
Not everything compounds immediately.
But almost everything compounds eventually.
Speak soon,
Dupé
PS: Don't forget to sign up to the LinkedIn Authority Accelerator, a 5-part live delivered course, starting in January, designed for busy leaders who want to grow their visibility.
And, as always, if you’d like deeper support in showing up confidently and growing your personal brand, reply to this email to explore 1:1 coaching.
And finally, if you' like to book me to speak make an inquiry here :)
