Growth Tactics

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5 simple writing shifts that lead to better engagement Read time: 5 minutes Only 1-3% of LinkedIn users actively share content consistently, which means there’s still a big opportunity to use the platform to your advantage. The problem is, most people try posting a few times, don’t see much engag...

by Dupe Burgess — May 04, 2025

The best investment you'll make this year is in yourself

Why 60 minutes a day could change your life Read time: 3 minutes 10 years ago everything, on paper at least, looked good. I was working as a doctor; a respected, secure career. But I felt stuck. I knew there was more out there for me, I just didn’t know what it was or how to reach it. So I commit...

by Dupe Burgess — Apr 27, 2025

Not building a brand? You’re missing out

5 surprising reasons to grow your digital footprint Read time: 4 minutes Over the past 12 months, I’ve come to realise that a strong personal brand is one of the highest-leverage assets you can build. And I speak from personal experience… I started my career as a doctor Next, I worked as a st...

by Dupe Burgess — Apr 20, 2025

How I’d grow from 0 to 65K today

The 8 steps I’d take to grow a personal brand from scratch Read time: 5 minutes In January 2024 I’d never posted on social media. Today, my LinkedIn following is over 65,000 people. And if you’re just starting out, I want to show you how you can do the same. The journey started slowly. I knew tha...

by Dupe Burgess — Apr 13, 2025

Success isn’t what you think it is

4 ways to define success on your terms—and build a life you love Read time: 3 minutes I was on a panel at a tech event earlier this week, and the moderator asked me an interesting question: “Dupe, what does success look like to you?” Success obviously looks different for everyone, but the questio...

by Dupe Burgess — Apr 06, 2025

Posting more won’t build your personal brand

6 overlooked strategies that actually move the needle Read time: 5 minutes When we think of building a personal brand, the first thing that comes to mind is posting on LinkedIn or another social platform. While creating content is valuable, it’s just one piece of the puzzle. The reality is, it’s ...

by Dupe Burgess — Mar 30, 2025

Fear is keeping you stuck—here’s how to push past it

How to take action on the idea you’ve been sitting on Read time: 4 minutes Earlier this week I shared a LinkedIn post that resonated with people, sparking plenty of conversation, encouragement, and shared experiences. The level of engagement made it clear: so many people feel stuck in positions ...

by Dupe Burgess — Mar 23, 2025

The world rewards doers, not thinkers

Why speed and execution are your greatest competitive advantages Read time: 3 minutes The trap most people fall into There’s a pattern I’ve started noticing recently: people overthinking, procrastinating, and getting stuck in “preparation mode” rather than “execution mode”. I’ve seen people spend...

by Dupe Burgess — Mar 16, 2025

AI Won’t Replace You—But This Will

5 things you must do to future-proof yourself Read time: 5 minutes A few months ago, Reid Hoffman, co-founder of LinkedIn, gave a bold prediction: He believes that by 2034, the traditional 9-5 will be extinct. It’s a pretty daring hypothesis and caused some controversy, especially given the comp...

by Dupe Burgess — Mar 09, 2025

Struggling to start your personal brand? Here’s how

A simple framework to get unstuck & take action Read time: 3 minutes Often, the biggest barrier to building a personal brand is simply not knowing where to start. And it’s understandable: personal branding means different things to different people, so there’s no play book or instruction manual o...

by Dupe Burgess — Mar 02, 2025

Fear of judgement online? Here’s how to get past it

6 ways to stop overthinking & start showing upRead time: 4 minutes If the thought of personal branding or posting on LinkedIn makes you cringe, you’re not alone. The most common comments or questions I get from people are around: - Feeling shy about posting publicly - Worrying about other’s opini...

by Dupe Burgess — Feb 23, 2025

Struggling with LinkedIn engagement? Here’s the fix

The simple change that can transform your post performance Read time: 4 minutes This time last year I’d never posted on social media. Today, my LinkedIn following is about to reach 50,000 people. The question I get asked the most? “How did you do it?” Well, the journey started (very) slowly. As...

by Dupe Burgess — Feb 16, 2025

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