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How I’d use LinkedIn if I wasn’t trying to sell anything
What most people miss about the platform
Read time: 6 minutes
Most people think LinkedIn is solely for posting content, growing an audience, or selling a service to others. And of course, it's great for all of those things.
But actually, if that was all stripped away, I’d still use it. Because wh...
by Dupe Burgess —
Apr 05, 2026
What writing a newsletter for a year taught me
Lessons from showing up consistently (even when I didn’t feel like it)
Read time: 5 minutes
At the beginning of 2025, I made a simple commitment to myself:Â Write one newsletter a week.
There was no big strategy or long-term plan. Just a personal challenge to be consistent.
Some weeks it felt easy...
by Dupe Burgess —
Mar 29, 2026
The people who seem "lucky" are doing this
6 habits that create more opportunities over time
Read time: 7 minutes
A while ago, someone made a comment that I always seem to “be in the right place at the right time.”
It made me smile, because from the outside, it can look like luck. But when I think about most of my “high points”, they actu...
by Dupe Burgess —
Mar 22, 2026
The lessons that only mistakes can teach you
7 lessons I learned the hard way
Read time: 7 minutes
A few years ago, I walked out of an important meeting feeling like I’d completely messed it up.
I had spent ages preparing, but in completely the wrong way. I’d totally misread the room, I’d overcomplicated my message, and I left with that hor...
by Dupe Burgess —
Mar 15, 2026
The most valuable investment most people overlook
4 ways to invest in yourself and create long-term advantage
Read time: 4 minutes
A few years ago, I reached a point where something didn’t quite feel right.
On paper, everything looked great: I had a stable job as a doctor and was progressing along the traditional path.
But underneath that, there...
by Dupe Burgess —
Mar 08, 2026
Why your LinkedIn posts aren’t working
5 common mistakes (and how to fix them)
Read time: 5 minutes
About two years ago, I would spend hours writing a LinkedIn post. I’d edit it, tweak it, rewrite sections, then reread it about 20 times.
At that point, I was proud of it.
So I’d post it — and get about three likes.
I remember thinking ...
by Dupe Burgess —
Mar 01, 2026
We’re chasing the wrong version of success
Why achievement isn’t the same as alignment
Read time: 6 minutes
I had coffee with a friend recently when she asked me a question that stumped me for a moment:
“What does 'success' look like to you?”
Such a simple question on the surface, but one I hadn’t asked myself for a while.
We talk about “...
by Dupe Burgess —
Feb 22, 2026
The LinkedIn mistake most smart people make
How to stop performing and start building leverage
Read time: 6 minutes
A few weeks ago, someone said to me:
“I want to post on LinkedIn… but I don’t want to look like I’m trying too hard or add to the noise.”
It’s something I hear all the time. Almost always from super smart, highly capable peop...
by Dupe Burgess —
Feb 15, 2026
The most memorable people do this differently
How to stand out naturally, without being performative
Read time: 7 minutes
A couple of months ago, I attended a leadership workshop. At the beginning we did the usual thing where you go around the room, and everyone introduced themselves.
Name, title, company, quick summary of what they do.
By t...
by Dupe Burgess —
Feb 08, 2026
Personal brand is bigger than LinkedIn
How to create visibility and trust without posting on social media
Read time: 5 minutes
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Recently, I’ve had a few messages from people saying something along the lines of:
“I ...
by Dupe Burgess —
Feb 01, 2026
Not all criticism deserves your attention
How to decide which opinions actually matter
Read time: 6 minutes
Earlier this week, I shared a post on LinkedIn that resonated with so many people.
Â
(Read the full post)Â
The post itself came from a moment recently where I received some criticism about a decision I’d made — and it rattled me.
...
by Dupe Burgess —
Jan 25, 2026
If I had to start again from zero, I’d do this
What I’d focus on to create leverage in today’s world
Read time: 5-6 minutes
Every now and then, I think about what I’d do if I was starting over career-wise.
No audience, reputation, or network to lean on.
Just a degree, skills, and pretty much a blank slate.
Having moved between medicine, consu...
by Dupe Burgess —
Jan 18, 2026
Growth Tactics