Growth Tactics

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Why showing more of you is a smart move in the AI era Read time: 6 minutes AI is now better than us at almost everything: writing code, analysing data, even creating content. But there’s one thing it still can’t replicate: being you. I definitely grew up thinking that straight A’s and academic su...

by Dupe Burgess — Jul 27, 2025

One LinkedIn post changed everything

How I went from invisible to in-demand (and you can too) Read time: 5 minutes This week, something cool happened: I was approached by someone who wants to pay me thousands to speak at a company-wide event in a couple of months. Why? Because they saw a single post I shared on LinkedIn last week. O...

by Dupe Burgess — Jul 20, 2025

From invisible to 80,000 followers

7 simple tactics that actually worked for me Read time: 5 minutes A year ago, I was still finding my feet on LinkedIn. Today, I’m closing in on 80,000 followers. The question I get asked more than any other? "How did you grow your audience?" The truth is, it started slowly. As a founder, I knew I...

by Dupe Burgess — Jul 13, 2025

No one’s coming to hand you the Mic

3 ways to claim your seat at the table Read time: 4 minutes (Image curtesy of Emmie Faust) Last week, I shared this post on LinkedIn that seemed to resonate with thousands of readers. So often, we wait for other people to tell us we’re ready, that we belong, that our voice matters, and that we’v...

by Dupe Burgess — Jul 06, 2025

You're halfway through the year—now what?

5 questions to help you reflect and refocus Read time: 5 minutes We’re now firmly into the second half of the year – and yesterday was also my birthday! This week, I went on a retreat to Tenerife, Spain, to give myself something I almost never have: space to think, not just do. I took the opportu...

by Dupe Burgess — Jun 29, 2025

Your 9–5 isn’t safe. A business might be.

5 steps to build income, freedom and a safety net Read time: 5 minutes People say it’s risky to start a business. Even today, the status quo is to follow the traditional path: join an organisation and work your way up the ladder. Maybe switch roles internally, or move companies for a better salar...

Jun 22, 2025

Most talented people stay invisible

5 ways to promote yourself and attract opportunities Read time: 5 minutes Self-promotion gets a bad reputation, but my personal belief, controversial as it may be, is that we should all be promoting ourselves every day. The fact is, if you’re not promoting yourself online in some way, you’re miss...

by Dupe Burgess — Jun 15, 2025

How to get 'lucky' more often

The real secret behind landing big opportunities Read time: 5 minutes Recently, I closed a high-value speaking gig at a major conference. I was really happy with the outcome. When I shared the news with a friend, her response was, “You’re so lucky you’re great at speaking.” The comment got me thi...

by Dupe Burgess — Jun 08, 2025

What AI can’t replace (but the world still needs)

The 5 human skills that will keep you relevant Read time: 6 minutes As a parent to small children, I find myself thinking a lot about the kind of world they’ll grow up in, especially in terms of technology, careers, and lifestyle. It’s mind-blowing to think how much has changed in the last decade...

by Dupe Burgess — Jun 01, 2025

No one can beat you at being you

How to find your edge—and use it to win your own game Read time: 6 minutes For so many years, I believed the path to "success" was fairly straightforward: Play it safe Follow the rules Do what others are doing Some career pathways seemed guaranteed to lead to success, and I believed that as l...

by Dupe Burgess — May 25, 2025

Afraid to put yourself out there?

6 tools to quiet fear and finally start showing up Read time: 6 minutes Over the past few weeks, I’ve received so many messages asking the same core question: How do I get over the fear of being seen? Showing up fully Putting yourself out there Being judged by friends and colleagues The m...

by Dupe Burgess — May 18, 2025

Don’t learn these the hard way

7 mistakes that cost me time, energy, and peace of mind Read time: 6 minutes We live in a culture that celebrates the highlight reel. We hear all about the promotions, awards, funding rounds, big wins—but rarely about the failures and mistakes. But across every stage of my career — as a doctor, s...

by Dupe Burgess — May 11, 2025

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