Dupé Burgess

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The smartest investment you’re probably not making
4 ways to invest in yourself for lasting advantage Read time: 4 minutes A few years back, I found myself at a crossroads. On the surface, everything seemed fine—I had a steady job as a doctor, and was moving up the ladder in the typical way. But deep down, I had this nagging feeling that I wasn’t...
by Dupe Burgess — Aug 31, 2025
You’re chasing the wrong version of success
Here’s how to define it on your own terms Read time: 4 minutes Last week, I was catching up with an old friend over coffee when they asked me something that stopped me mid-sentence: “DupĂ©, how do you define success for yourself these days?” Such a simple question, but one that really made me paus...
by Dupe Burgess — Aug 24, 2025
It’s not who you know—it’s who knows you
Why visibility opens more doors than networking ever will Read time: 6 minutes I used to believe hard work spoke for itself. Do great work, keep your head down, and the right people will notice, right? Except
 that’s not how it works anymore. In today’s world, it’s not just what you know or who y...
by Dupe Burgess — Aug 17, 2025
The identity trap ambitious people fall into
And 5 ways to build value and escape it Read time: 6 minutes Have you ever given everything to a role—only to realise it could all vanish in a single restructure? I have. For much of my career, I gave everything to whatever role I was in. Both as a doctor and later as a strategy consultant I woul...
Aug 10, 2025
Still waiting for the ‘right time’? Read this
Why speed, not perfection, wins in the end Read time: 5 minutes A year ago, I met up with an old colleague for coffee. We talked about life and career paths, and she told me she’d been unhappy in her current role for over a year. As a gifted creative, her plan was to leave and start her own agenc...
by Dupe Burgess — Aug 03, 2025
The one thing AI can’t be is you
Why showing more of you is a smart move in the AI era Read time: 6 minutes AI is now better than us at almost everything: writing code, analysing data, even creating content. But there’s one thing it still can’t replicate: being you. I definitely grew up thinking that straight A’s and academic su...
by Dupe Burgess — Jul 27, 2025
One LinkedIn post changed everything
How I went from invisible to in-demand (and you can too) Read time: 5 minutes This week, something cool happened: I was approached by someone who wants to pay me thousands to speak at a company-wide event in a couple of months. Why? Because they saw a single post I shared on LinkedIn last week. O...
by Dupe Burgess — Jul 20, 2025
From invisible to 80,000 followers
7 simple tactics that actually worked for me Read time: 5 minutes A year ago, I was still finding my feet on LinkedIn. Today, I’m closing in on 80,000 followers. The question I get asked more than any other? "How did you grow your audience?" The truth is, it started slowly. As a founder, I knew I...
by Dupe Burgess — Jul 13, 2025
No one’s coming to hand you the Mic
3 ways to claim your seat at the table Read time: 4 minutes (Image curtesy of Emmie Faust) Last week, I shared this post on LinkedIn that seemed to resonate with thousands of readers. So often, we wait for other people to tell us we’re ready, that we belong, that our voice matters, and that we’v...
by Dupe Burgess — Jul 06, 2025
You're halfway through the year—now what?
5 questions to help you reflect and refocus Read time: 5 minutes We’re now firmly into the second half of the year – and yesterday was also my birthday! This week, I went on a retreat to Tenerife, Spain, to give myself something I almost never have: space to think, not just do. I took the opportu...
by Dupe Burgess — Jun 29, 2025
Your 9–5 isn’t safe. A business might be.
5 steps to build income, freedom and a safety net Read time: 5 minutes People say it’s risky to start a business. Even today, the status quo is to follow the traditional path: join an organisation and work your way up the ladder. Maybe switch roles internally, or move companies for a better salar...
Jun 22, 2025
Most talented people stay invisible
5 ways to promote yourself and attract opportunities Read time: 5 minutes Self-promotion gets a bad reputation, but my personal belief, controversial as it may be, is that we should all be promoting ourselves every day. The fact is, if you’re not promoting yourself online in some way, you’re miss...
by Dupe Burgess — Jun 15, 2025
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