Growth Tactics

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4 ways to define success on your terms—and build a life you love Read time: 3 minutes I was on a panel at a tech event earlier this week, and the moderator asked me an interesting question: “Dupe, what does success look like to you?” Success obviously looks different for everyone, but the questio...

by Dupe Burgess — Apr 06, 2025

Posting more won’t build your personal brand

6 overlooked strategies that actually move the needle Read time: 5 minutes When we think of building a personal brand, the first thing that comes to mind is posting on LinkedIn or another social platform. While creating content is valuable, it’s just one piece of the puzzle. The reality is, it’s ...

by Dupe Burgess — Mar 30, 2025

Fear is keeping you stuck—here’s how to push past it

How to take action on the idea you’ve been sitting on Read time: 4 minutes Earlier this week I shared a LinkedIn post that resonated with people, sparking plenty of conversation, encouragement, and shared experiences. The level of engagement made it clear: so many people feel stuck in positions ...

by Dupe Burgess — Mar 23, 2025

The world rewards doers, not thinkers

Why speed and execution are your greatest competitive advantages Read time: 3 minutes The trap most people fall into There’s a pattern I’ve started noticing recently: people overthinking, procrastinating, and getting stuck in “preparation mode” rather than “execution mode”. I’ve seen people spend...

by Dupe Burgess — Mar 16, 2025

AI Won’t Replace You—But This Will

5 things you must do to future-proof yourself Read time: 5 minutes A few months ago, Reid Hoffman, co-founder of LinkedIn, gave a bold prediction: He believes that by 2034, the traditional 9-5 will be extinct. It’s a pretty daring hypothesis and caused some controversy, especially given the comp...

by Dupe Burgess — Mar 09, 2025

Struggling to start your personal brand? Here’s how

A simple framework to get unstuck & take action Read time: 3 minutes Often, the biggest barrier to building a personal brand is simply not knowing where to start. And it’s understandable: personal branding means different things to different people, so there’s no play book or instruction manual o...

by Dupe Burgess — Mar 02, 2025

Fear of judgement online? Here’s how to get past it

6 ways to stop overthinking & start showing upRead time: 4 minutes If the thought of personal branding or posting on LinkedIn makes you cringe, you’re not alone. The most common comments or questions I get from people are around: - Feeling shy about posting publicly - Worrying about other’s opini...

by Dupe Burgess — Feb 23, 2025

Struggling with LinkedIn engagement? Here’s the fix

The simple change that can transform your post performance Read time: 4 minutes This time last year I’d never posted on social media. Today, my LinkedIn following is about to reach 50,000 people. The question I get asked the most? “How did you do it?” Well, the journey started (very) slowly. As...

by Dupe Burgess — Feb 16, 2025

The cost of playing it safe is higher than you think

Here's the smart way to build freedom & resilience Read time: 3 minutes Harsh truth: If your entire livelihood is dependent on one job, one client, or one business—and therefore one stream of income—you're not truly in control. You don’t have the freedom, security and autonomy that you perhaps th...

by Dupe Burgess — Feb 09, 2025

Your job won't love you back—here's what will

How to align your work with what truly matters Read time: 4 minutes This post seemed to resonate strongly with my audience earlier this week, and I can understand why: So often, we put time and effort into a role, company or organisation—and get next to nothing back. I can definitely relate. For...

Feb 02, 2025

What does your LinkedIn profile say about you?

Here's how to make sure it's sending the right message Read time: 3 minutes Whether we like it or not, we’re living in the age of the attention economy: lots of noise, and very high competition for people’s time and attention. On social media, we have less than a second to grab that attention—and...

by Dupe Burgess — Jan 26, 2025

This one simple shift changes everything

A mindset hack for saying yes to more Read time: 4 minutes I posted this quote on LinkedIn earlier this week, and didn’t think much of it. When I returned a while later, I saw it had gone viral. Over 7000 likes, and hundreds of comments from people inspired to embrace their next opportunity. I p...

Jan 19, 2025

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